Blog

Who we are, what motivates us and other interesting facts collected together.

Why Eva sails for the future

I believe that design thinking is a great way of looking at and dealing with complex issues. I also believe that one of the biggest and most complex issues of our time is climate change. So, working to solve climate change using the design thinking approach seems a logical path forward. Design thinking is using the concepts of human-fueled ideation and prototyping to provide solutions to the true problems underneath the struggles of our time. Why I think this is so powerful? Design thinking puts the human in the center of the equation. Technology can be part of the equation too and is often seen as the center. I believe it shouldn’t be. That design thinking and climate change work well together is something I have experienced lately, by participating in the sailing think tank “Sail to the COP” on my way to the climate conference COP25 in Chile. Bringing together bright, creative minds, experiencing the bonding element of sailing while all navigating towards the same goal: to come up with solutions that will change our future. Where Sail to the COP was mainly focused on the travel sector and policy makers, Sail for the Future focusses more on companies and the change they still need to make to make the European Green Deal succeed. A new perspective which again can use some creative minds to conquer the waves. Are you in?

Why Joep sails for the future

I sailed for the future once. I needed to get to my new job, which happened to be across the Atlantic. I did not at all expect how much I would learn on the way. New doors opened. Frankly, the journey made me a bit famous. Who would ever have thought that not using an airplane would be beneficial to one’s career? Of course, all of this was not for free. I invested quite some capital. It was well worth it. I was not the only one who sailed that year. Others made the same decision and inspired new others to follow. I will sail again, for the future, as the future that I envision is not yet here. As before, I will innovate for others, I could innovate for you too. On the open waters the truth comes naturally. Creativity is carried to the ship that bears you to your destination through the endless waves with different shapes. Will you join me on these ships? Will you sail with me, to reshape the future? Will you help re-designing our society, by freeing your mind on the waves of tomorrow?